Remember when I wrote about seeing a GEICO banner being dragged by a plane while driving down I-77 north to Cleveland? It had the GEICO caveman on it, but at first glance I thought it was Bob Marley. Well, yesterday I had a second sighting, only this time it was GEICO's newest commercial star: the stack of money with eyeballs.
I'll be honest, the googly-eyed money stack cracks me up. The cavemen don't, but still they are memorable.
So let's take something from this. What's the typical message shops try to convey in their advertisements? "Give us the keys, we'll take care of everything." But maybe humor is a better way to go. Not that car accidents are funny, but if you could come up with a humorous or at least memorable character or idea to promote your brand, wouldn't that stick in consumers' heads more? Even a jingle. Heck, I still can't get that "gimme some of that fillet-o-fish" song from the McDonald's commercial featuring the talking mounted fish out of my head. Advertising, especially on TV, is expensive, so you might as well come up with something that's unforgettable.