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BodyShop Business Blog

Ride the Zamboni

I was at a Lake Erie Monsters American Hockey League game the other night when I noticed the name of a local body shop on the zamboni: Miracle Auto Body. Nice marketing move! For whatever reason, people are fascinated by the zamboni as it moves around the rink, smoothing over the ice, so with that many eyeballs on it, I'm sure Miracle Auto Body gets some nice exposure. Not as nice as Leinenkugel's, which has its beer logo emblazoned across the entire machine, but still...

Published Feb 02 2009, 02:33 PM by jstahl

Comments

 

St Louis Rams said:

I wonder how much it costs to advertise there?

February 7, 2009 9:22 PM
 

jstahl said:

St. Louis Rams - I checked with the Monsters and unfortunately and unbelievably was not able to get an answer. All they could say was that both of their zambonis are wrapped with a large sticker paid for by the advertising partner and are under contract for several more years. Also, that each of these corporate partners has customized, integrated marketing packages, and the zambonis happen to be part of them.

February 12, 2009 2:37 PM

About the Author

Jason Stahl has 14 years of experience as an editor, the last two serving as editor of BodyShop Business. He currently serves as an advisor to the Paint, Body and Equipment Specialists Committee of the Automotive Aftermarket Industry Association and is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University in 1994 and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles. In 1999, he broke into trade publishing with a five-year stint at Advanstar Communications. In his spare time, Jason enjoys playing golf and spending time with his two children.
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