I saw an article the other day about how to "parent" a teenager through his or her first collision, and I thought that this could be a great way for a shop to market itself. Why not hold a class at the shop for parents and their teenagers to educate them on what to do once they're involved in a collision? Then maybe give them a tour of your shop. They become familiar with your shop and then know where it's located, but more importantly it shows them that you care and that might just buy you business in the future. As we all know, teenagers are very risky drivers and need this information. You're not only endearing yourself to parents but teenagers as well, who will be future customers on their own. The time spent putting together such an event would be well worth it. And in these tough times, any way to get customers in the door is a good way.