Did you hear? Burger King plans on opening new "Whopper Bars" that can fit in any nook and cranny in airports and other busy places that get lots of foot traffic.
This is a great example of diversification, which we constantly tell collision repairers to think about for their own businesses. Burger King has obviously taken its most popular product and made it more easily accessible to people on the go in hopes of increasing sales.
It reminds me of "speed lanes" that some shops have created for customers who have minor repairs and just want to get in and out of a shop within 45 minutes or so. We need to constantly be thinking of new ways to service the customer, the vehicle owner. What do they want? What do they truly desire? How can we make their experience better and the same time increase our sales?
Read more on the "Whopper Bar" by clicking HERE.