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BodyShop Business Blog

October 2008 - Posts

  • Smile for the Camera...

    Collision repair facility owners have to be increasingly creative to compete in a gutted market. Take what Barbara Morgan is doing at her shop in Palm Bay, Fla. Morgan, who bought the 30-year-old Nissen's CARSTAR Autobody Shop in January, has installed eight cameras that allow customers to keep tabs on repairs being done to their vehicles.

    Now THAT's customer-focused thinking! The modern-day consumer is getting used to these things. Thanks to these cameras, parents today can see what their children are doing at day care centers. Also, anxious pet owners can monitor what Fido and Rex are doing at the kennel. For many consumers, their cars are also their babies, so being able to keep an eye on repairs at the local body shop gives them peace of mind and the confidence that the shop isn't trying to hide anything.

    The shop is also planning to implement a management system that alerts customers via e-mail or voice mail as their cars go through each phase of the collision repair process.

    Take note, everyone. This is the wave of the future. The shops that show this out-of-the-box, consumer-focused thinking and can best control costs, operate efficiently, deliver quality and service, and keep up with training will be the ones left standing.

  • $505 Billion?

    Quote of the day from a story in the Kansas City Star on how the economic crisis may drive up car and home insurance rates because the Wall Street goings-on have negatively impacted insurance companies. The quote was from Robert Hartwig, chief economist for the Insurance Information Institute:

    “People should not read into this that insurers are in trouble financially,” Hartwig said, pointing to statistics that showed that insurers had $505 billion to pay claims as of June 30.

    I'll say.

     

     

     

  • It's a Bird, It's a Plane...

    Bizarre moment from yesterday. I'm droving home on I-77 north when I see something out of the corner of my eye. I look up and it's a plane dragging a banner that reads: GEICO. There was also a crude drawing on it that I first took to be Bob Marley. But no, it was the GEICO caveman. Wow.

  • The Whopper Bar

    Did you hear? Burger King plans on opening new "Whopper Bars" that can fit in any nook and cranny in airports and other busy places that get lots of foot traffic.

    This is a great example of diversification, which we constantly tell collision repairers to think about for their own businesses. Burger King has obviously taken its most popular product and made it more easily accessible to people on the go in hopes of increasing sales.

    It reminds me of  "speed lanes" that some shops have created for customers who have minor repairs and just want to get in and out of a shop within 45 minutes or so. We need to constantly be thinking of new ways to service the customer, the vehicle owner. What do they want? What do they truly desire? How can we make their experience better and the same time increase our sales?

    Read more on the "Whopper Bar" by clicking HERE.


  • Would You Get Chosen?

    I found the following advice on how to select a collision repair facility on a consumer Web site the other day (www.cars.com) and thought it would be helpful to post here. These are all things that should be no-brainers, such as keeping a clean and professional-looking facility. But then again, I personally know of a shop a few blocks down from where I live that is a complete eyesore. So read these tips offered to consumers and ask yourself if they would pick your shop considering all these points:

    1. Ask if the shop customarily handles your vehicle make and model. Ask how long the shop has been in business.

    2. Look for a neat, well-organized facility with modern equipment. Many vehicle manufacturers recommend specific repair procedures and equipment for the repair of their vehicles. Ensure that the facility you choose is trained in these procedures and has the proper equipment. Professionally run establishments will have a courteous, helpful staff willing to answer all of your questions.

    4. Look for signs of professionalism in the customer service area: civic and community service awards, membership in the Better Business Bureau, customer service awards.

    5. Many times you can see the vehicles being repaired by the shop. Are you impressed by the type of vehicles the company is repairing and the way the vehicles are being handled?

    6. Also look for signs that the staff is technically competent, such as trade school diplomas, certificates of advanced course work training from I-CAR and ASE.

About the Author

Jason Stahl has 14 years of experience as an editor, the last two serving as editor of BodyShop Business. He currently serves as an advisor to the Paint, Body and Equipment Specialists Committee of the Automotive Aftermarket Industry Association and is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University in 1994 and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling advertising space to writing articles. In 1999, he broke into trade publishing with a five-year stint at Advanstar Communications. In his spare time, Jason enjoys playing golf and spending time with his two children.

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